Typography
The art of arranging text to be readable, clear, and visually on-brand
Why it matters
If words communicate what you mean and your tone is how you say it – typography is how you show it. Like handwriting styles, it gives subtle context about both your message and brand.
How it impacts UX
- Legibility - This is your north star when it comes to all typography decisions. Is it easy to read? To scan? Consider Fonts, Colors, Scale.
- Alignment - Does spacing make it easier, or harder for your user to glean the message? Consider Reading order, voice and tone, and white space usage.
- Context - Does your message make sense relative to what’s around it? Consider Hierarchy, and content arrangements.
Tips for designers
- Are your users under stress? - When users are stressed—driving, paying bills, making decisions—clarity matters more than style.
- Function > Personal preference - Style can grab attention, but if it distracts from the product, you’ll lose users. Keep it simple and straightforward.
- Start with a pencil - Handwriting shows how you naturally adjust spacing and style. Sketch it out first, then bring those choices into your design.